Blog

Each Perceptual Style supports a large number of natural talents that people with that Perceptual Style find easy to learn, hone, and perform. In this and the following four articles I will explore how the natural talents of each of the PS support different ways of leading.

Owning your own business can be an exciting and rewarding experience that provides you with freedom from the 9 to 5 daily grind and gives you the lifestyle you want. It can also be a 24 hour-a-day source of stress and exhaustion. If you find yourself experiencing more of the latter than the former, you may be suffering from Resourcing Burnout.

There are six distinct Perceptual Styles that characterize the ways the different people see the world. On the surface, some of these styles look more creative than others—but creativity is not a Perceptual Style quality, it’s a human quality. Often, when we hear the word ‘creativity’ we think of artists and art in the broadest sense of the word—painting, sculpture, composing, writing, etc. But creativity is not limited to the artistic field, and entrepreneurs and other professionals do themselves a great disservice when they dismiss the notion that they have natural creative abilities.

I first encountered the concept of mastermind groups reading Think and Grow Rich by Napoleon Hill back in the early 80’s, but it wasn’t until recently that mastermind groups really took off. Now they’re everywhere, and they have become an essential part of business development for internet marketing.  Why?

The numbers are daunting: one third of all small businesses will fail within the first two years and only one half will make it to year four. When it comes to internet businesses, though, those statistics look positively rosy. According to Sean Donahoe of the ADD Marketing Group, 95% of all internet marketers fail to make any money at all online.

The six Perceptual Styles describe six psychologically unique ways of perceiving the world. The theory behind Perceptual Styles states that certain Styles are more similar than others. These “neighboring styles” may use similar types of language, but that doesn’t mean they mean the same thing.

Have you ever had the experience of speaking to someone and, in return, getting either a blank stare or a complete non-sequitur? The easiest explanations are often, “they didn’t hear me”, “they didn’t want to communicate with me”, or “they don’t speak my language.” But in reality, this type of communication disconnect occurs most often between people who have no common perceptual ground in their relationships.