Lynda-Ross Vega has been fascinated by what makes people tick since she was a child. Her curiosity about human diversity and how to bring out the best in each person led her to a multifaceted career in the financial, technology, and behavioral consulting sectors. She has played roles that include top executive, entrepreneur, business owner, consultant, coach, daughter, sister, wife, stepmother, and grandmother.
Gary Jordan, Ph.D., has over 40 years of experience in clinical psychology, behavior assessment, individual development, and coaching. He earned his doctorate in clinical psychology from the California School of Professional Psychology—Berkeley in 1980.
Perceptual Style™ and Leadership
Unlock Your Natural Leadership Potential
Leadership isn’t about titles or fame — it’s about action, influence, and authenticity. But here’s the catch: not all leaders succeed. Even those with obvious competence can struggle to lead effectively. Why? Often, it’s because they’re trying to emulate others instead of focusing on their own natural strengths.
The truth is, leadership success comes from understanding and leveraging what makes you unique. By identifying your natural leadership strengths and staying true to them, you can overcome challenges and inspire others effortlessly.
Whether you’re guiding a team, managing a project, or leading in your community, understanding your Perceptual Styleunlocks your potential to lead authentically and effectively.
Why Leadership Matters
Leadership is about organizing, guiding, and inspiring people to achieve a common goal. It's more than just moving tasks forward — it's about creating clarity, building momentum, and transforming potential into meaningful outcomes.
Leadership isn't about control or authority alone. When you lead with self-awareness and purpose, it becomes a path to:
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Setting a clear vision – Define direction and inspire alignment, so everyone moves together with shared purpose.
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Motivating and inspiring – Energize others to commit fully and bring their best selves forward.
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Building trust and collaboration – Foster open communication and a strong sense of connection within your team.
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Navigating challenges with resilience – Adapt under pressure and lead confidently through change.
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Driving meaningful change – Turn vision into actionable steps that make a lasting impact.
Great leadership isn't one-size-fits-all — it's about knowing your natural strengths and using them with clarity and intention. When you understand how you’re wired to lead, you empower yourself to guide others with confidence, connection, and purpose.
The Perceptual Style Difference
Created by Dr. Gary Jordan PhD.and Lynda-Ross Vega,the Perceptual Style Theory™ reveals that each of us has a unique way of perceiving the world. This natural perspective — your Perceptual Style— shapes how you approach challenges, opportunities, and leadership.
There are six distinct Perceptual Styles,each with its own strengths and leadership approaches. Knowing your Perceptual Stylehelps you:
Lead with authenticity by leveraging what you do best.
Navigate leadership challenges with confidence.
Understand and leverage the strengths of others.
Your Perceptual Styleis more than a leadership tool — it’s a lens that shapes your communication, decision-making, and problem-solving. By embracing your style, you unlock the potential to lead authentically and effectively.
Explore the six Perceptual Styles and Leadership
Each Perceptual Stylehas a unique approach to leadership. Click below to explore the one that resonates most with you:
Not Sure Which Style Sounds Like You?
You don’t need to guess — the Perceptual Style Assessment makes it easy to discover your natural leadership strengths. In just a few minutes, you’ll:
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Discover your Perceptual Style.
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Receive a 45-page Celebrate You!action guide tailored to your style.
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Gain insights into how you naturally lead and inspire others.
Frequently Asked Questions about Perceptual Styles and Leadership
What is Perceptual Style Theory™?
Perceptual Style Theory™ explains that everyone experiences and interprets the world differently. These differences create six unique Perceptual Styles, each with its own strengths, blind spots, and leadership tendencies.
How does Perceptual Style impact leadership?
Your Perceptual Style shapes how you communicate, make decisions, motivate others, and respond to challenges. Understanding your style helps you lead authentically—leveraging your natural strengths while adapting effectively to others.
Can anyone become a great leader using Perceptual Style insights?
Yes. Leadership isn’t about fitting a single mold. By recognizing your natural way of perceiving and acting, you can enhance your effectiveness, build stronger teams, and lead with confidence and purpose.
What makes leadership through Perceptual Style different from other models?
Unlike one-size-fits-all leadership frameworks, Perceptual Style Theory™ integrates both your inborn perception and your life experiences. It recognizes that while you share a style with others, your leadership expression is uniquely your own.
What are the six Perceptual Styles?
The six Perceptual Styles are Activity, Adjustments, Flow, Goals, Methods, and Vision. Each represents a distinct way of perceiving and leading—ranging from action-oriented and structured to visionary and collaborative.
How can understanding Perceptual Style improve team leadership?
When leaders understand their own and their team’s styles, they can communicate more effectively, reduce conflict, and assign roles that align with each person’s strengths—creating balanced, high-performing teams.
How do I discover my own Perceptual Style?
You can uncover your style by taking the Perceptual Style Assessment™ (PSA) — an online tool that identifies your natural strengths through carefully selected adjectives that reflect how you see and interact with the world.
What is the “Celebrate You!” guide?
Celebrate You! is a personalized action guide you receive after completing the Perceptual Style Assessment™. It helps you apply your insights, build confidence in your leadership abilities, and put your natural strengths into daily practice.
Who developed Perceptual Style Theory™?
Perceptual Style Theory™ was co-created by Dr. Gary Jordan, Ph.D., a clinical psychologist with over 40 years of experience, and Lynda-Ross Vega, an executive and behavioral consultant. Together, they combined research and real-world application to develop this practical model of human perception and leadership.
How can organizations use Perceptual Style Theory™ to develop leaders?
Organizations can use Perceptual Style insights for leadership training, team development, and talent management—helping leaders align with their authentic strengths and create teams built on trust, communication, and mutual understanding.
Curious to know more about each of the six Perceptual Styles?
To see a three minute presentation on a specific Perceptual Style— please click on the specific image below
