Lynda-Ross Vega has been fascinated by what makes people tick since she was a child. Her curiosity about human diversity and how to bring out the best in each person led her to a multifaceted career in the financial, technology, and behavioral consulting sectors. She has played roles that include top executive, entrepreneur, business owner, consultant, coach, daughter, sister, wife, stepmother, and grandmother.
Gary Jordan, Ph.D., has over 40 years of experience in clinical psychology, behavior assessment, individual development, and coaching. He earned his doctorate in clinical psychology from the California School of Professional Psychology—Berkeley in 1980.
Perceptual Style™ and Leadership
Unlock Your Natural Leadership Potential
Leadership isn’t about titles or fame — it’s about action, influence, and authenticity. But here’s the catch: not all leaders succeed. Even those with obvious competence can struggle to lead effectively. Why? Often, it’s because they’re trying to emulate others instead of focusing on their own natural strengths.
The truth is, leadership success comes from understanding and leveraging what makes you unique. By identifying your natural leadership strengths and staying true to them, you can overcome challenges and inspire others effortlessly.
Whether you’re guiding a team, managing a project, or leading in your community, understanding your Perceptual Styleunlocks your potential to lead authentically and effectively.
Why Leadership Matters
Leadership is about organizing, guiding, and inspiring people to achieve a common goal. It's more than just moving tasks forward — it's about creating clarity, building momentum, and transforming potential into meaningful outcomes.
Leadership isn't about control or authority alone. When you lead with self-awareness and purpose, it becomes a path to:
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Setting a clear vision – Define direction and inspire alignment, so everyone moves together with shared purpose.
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Motivating and inspiring – Energize others to commit fully and bring their best selves forward.
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Building trust and collaboration – Foster open communication and a strong sense of connection within your team.
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Navigating challenges with resilience – Adapt under pressure and lead confidently through change.
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Driving meaningful change – Turn vision into actionable steps that make a lasting impact.
Great leadership isn't one-size-fits-all — it's about knowing your natural strengths and using them with clarity and intention. When you understand how you’re wired to lead, you empower yourself to guide others with confidence, connection, and purpose.
The Perceptual Style Difference
Created by Dr. Gary Jordan PhD.and Lynda-Ross Vega,the Perceptual Style Theory™ reveals that each of us has a unique way of perceiving the world. This natural perspective — your Perceptual Style— shapes how you approach challenges, opportunities, and leadership.
There are six distinct Perceptual Styles,each with its own strengths and leadership approaches. Knowing your Perceptual Stylehelps you:
Lead with authenticity by leveraging what you do best.
Navigate leadership challenges with confidence.
Understand and leverage the strengths of others.
Your Perceptual Styleis more than a leadership tool — it’s a lens that shapes your communication, decision-making, and problem-solving. By embracing your style, you unlock the potential to lead authentically and effectively.
Explore the six Perceptual Styles and Leadership
Each Perceptual Stylehas a unique approach to leadership. Click below to explore the one that resonates most with you:
Not Sure Which Style Sounds Like You?
You don’t need to guess — the Perceptual Style Assessment makes it easy to discover your natural leadership strengths. In just a few minutes, you’ll:
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Discover your Perceptual Style.
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Receive a 45-page Celebrate You!action guide tailored to your style.
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Gain insights into how you naturally lead and inspire others.
Frequently Asked Questions about Perceptual Style and Leadership
What is Perceptual Style Theory™?
Perceptual Style Theory™ explains how individuals perceive and interpret the world differently. It identifies six distinct Perceptual Styles, each with unique strengths, blind spots, and ways of interacting. The theory also considers life experiences, which shape how your natural style is expressed.
What are Perceptual Styles™?
A Perceptual Style™ is your unique lens for viewing the world and interpreting experiences. It influences how you communicate, make decisions, relate to others, and take action. Understanding your style allows you to leverage your strengths and improve interactions with others.
Who developed Perceptual Style Theory™?
Perceptual Style Theory™ was developed by Dr. Gary Jordan, Ph.D., and Lynda-Ross Vega. They combined decades of experience in psychology, executive management, and behavioral consulting to create a practical system for understanding individual strengths and talents.
Who is Lynda-Ross Vega?
Lynda-Ross Vega is a co-creator of Perceptual Style Theory™. She has over 35 years of experience in executive management, entrepreneurship, and behavioral consulting. Her work focuses on helping individuals and organizations harness their natural talents and develop leadership skills.
Who is Dr. Gary Jordan, Ph.D.?
Dr. Gary Jordan is a psychologist with over 40 years of experience in clinical psychology, behavior assessment, and coaching. He co-created Perceptual Style Theory™ to provide a practical, usable system for individuals to understand their natural strengths and apply them effectively in life and leadership.
What is the Perceptual Style Assessment™ (PSA)?
The PSA is an online tool that helps you discover your unique Perceptual Style by rating adjectives that describe your natural behaviors. It reveals which of the six styles aligns with your natural way of seeing the world.
What is “Celebrate You!”?
Celebrate You! is a personalized 45-page action guide tailored to your Perceptual Style. It helps you explore your strengths, understand your natural abilities, and provides practical ways to apply them in leadership and everyday life.
How does understanding my Perceptual Style improve leadership?
Knowing your Perceptual Style allows you to lead authentically, leverage your natural strengths, navigate challenges with confidence, and understand the strengths of others. It provides a lens for effective decision-making, communication, and problem-solving.
How many Perceptual Styles exist, and how do they differ?
There are six distinct Perceptual Styles. Each has a unique approach to leadership, problem-solving, and collaboration. While you may share a style with others, how you express it is uniquely shaped by your life experiences.
Can the Perceptual Style Assessment™ help me if I’m unsure of my leadership style?
Yes. The PSA quickly identifies your natural leadership strengths, matches you with one of the six Perceptual Styles, and provides insights into how you can lead effectively. Combined with Celebrate You!, it gives personalized guidance for growth and self-awareness.
Curious to know more about each of the six Perceptual Styles?
To see a three minute presentation on a specific Perceptual Style— please click on the specific image below
