The hidden truth about sharing your work with the world
Co-creator of Perceptual Style Theory
Why Creating Comes Naturally but Marketing Doesn't
I recently read a post by poet John Roedel (I really enjoy his work) that made me smile and sigh at the same time. He wrote about self-publishing — how he loves creating but struggles with the business side. Marketing, trends, bestseller lists? Not his thing. His books come straight from the heart, not from chasing what’s hot. And he’s made peace with that.
I get it. Deeply. His experience reminded me of something I see repeatedly through Perceptual Style: the activities that energize us aren't always the same ones required to bring our ideas into the world.
I don’t write to master algorithms or become a marketing maven. I write because I want to share Perceptual Style™ with the world. If just one person feels more comfortable in their own skin, connects better with someone they’ve struggled to understand, or wakes up to their natural strengths, then every late-night writing session is worth it.
Self-publishing, though, is demanding work. And in my case, it’s not just one book. Our Be the Leader You Were Born to Be series has six distinct voices, one for each Perceptual Style. Writing content that feels personal and accessible to each style takes deep focus. I want every reader to feel seen and understood. That’s where I thrive — creating, explaining, connecting. It’s where I come alive.
The Challenge of Working Beyond Your Natural Strengths
Then comes the marketing.
It’s interesting, but challenging. I’d much rather write a new book than figure out how to make sure people know it exists. Social media? Necessary but draining. Asking for reviews? Important, but uncomfortable. Yet reviews and word-of-mouth make a huge difference — people almost always choose a book that other readers have endorsed over one that simply sounds intriguing.
So I stretch.
I learn new skills. I ask for help. I keep going — even when it feels awkward — because sharing what I've created matters. Growth isn’t about becoming someone else; it’s about adding tools that let your message travel farther than your natural comfort zone would allow.
Lead with Your Strengths, but Keep Growing
That’s something Perceptual Style has taught me again and again: you don’t have to be good at everything to make a difference. You just have to know your strengths, lead with them, and be willing to step into the work that’s less natural when it’s needed to move your vision forward.
Would it be lovely if we could simply release our ideas into the universe and the right people would magically find them? Absolutely. (I’ve been reading about non-local consciousness — Dan Brown’s Secret of Secrets has me fascinated with that idea.) But in reality, impact requires both heart and hustle.
Helping Meaningful Work Reach More People
If our books have helped you see yourself differently, connect more deeply, or lead with greater authenticity, one of the most powerful ways you can help is simple: leave a review or share the book with someone who might need it. Your words might be the reason someone else finds what they’re looking for.
And if you’re in the middle of creating something yourself — whether it’s a book, a business, or a big idea — remember this: your strengths will get you started. Stretching into the rest will keep your work alive in the world. Neither part is easy, but both matter.
See clearly. Lead wisely.
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About Lynda-Ross
Lynda-Ross Vega is a partner at Vega Behavioral Consulting, Ltd., where she specializes in helping corporate leaders, entrepreneurs, and individuals improve interpersonal communication, strengthen team dynamics, develop their natural talents, and navigate change. As co-creator of Perceptual Style Theory, she is dedicated to helping people understand their natural strengths and use them to build more fulfilling personal and professional lives.
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