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In the recent Spotlight U program, Nancy Marmolejo and I introduced the concept of Spotlight Style. As internet marketers, we draw people to our offerings by shining a spotlight on ourselves, our personality and our unique gifts and talents. The way we do this is by utilizing our Spotlight Style. The key to effectively promoting ourselves and our businesses is to build on natural skills – and that’s where Spotlight Style comes in.

We all know that different people see the world differently. Sometimes we find those differences appealing. At other times, the differences between ourselves and others are an irritating source of conflict. But rarely, in either case, do we take the time to understand just what it is that accounts for the fundamental diversity of human perspectives.  Psychological style theories were designed to help us make sense of this diversity by grouping people by commonalities according to their habits, behaviors, and priorities. This, in turn, can help us to increase our appreciation for the differences between ourselves and others and decrease the amount of conflict we experience as a result of these differences. 

Google the term “happiness studies” and you'll find a wealth of information on everything from the strength of our social networks to the number of parks within walking distance of our homes. But the simple fact is, most of us don't spend the better part of our days communing with friends or ambling through the neighborhood, however much we'd like to. We spend our days at work.

Often, when people talk about introverts and extraverts, they think in terms of whether people enjoy social interactions. In fact, the true definitions of introversion and extraversion have to do with where a person finds meaning – and for this reason, knowing which you are can help you make life decisions that leave you happier and more fulfilled. 

"These people are just making it so difficult" said my friend. We met for coffee last week just to catch up and as she was telling me about some challenges she was facing at work. "Everyone wants a voice, everyone wants to be involved, everyone wants to be "in the know" so we have meeting after meeting and nothing seems to get done".  

Learning who we are and where we fit in is one of life’s biggest challenges, and in business, it’s essential to success. Where do you fit with your business? And how does your business fit in, in terms of the world at large? In this article, we explore the process of self-discovery as it relates to business, team-building and branding.

"Out of the Human Potential movement came the idea that people can do anything they want if they just put their minds and efforts into it.

In the documentary, The Man on the Radio in the Red Shoes, Garrison Keillor describes the experience of first seeing his newborn daughter by saying he was “stunned by the fact that what he had seen was so utterly ordinary.” In so doing he poignantly points out that while the experience was extraordinary for him, it was an ordinary everyday experience that occurs thousands if not millions of times a day.

I believe that everyone has innate talents – skills for which they have innate capacity, but “I’m not particularly talented at anything,” is a phrase that I frequently hear from my coaching clients.

If you’re like most people, the idea of selling fills you with fear and dread.