The hidden truth about sharing your work with the world
I recently read a post by poet John Roedel (I really enjoy his work) that made me smile and sigh at the same time. He wrote about self-publishing — how he loves creating but struggles with the business side. Marketing, trends, bestseller lists? Not his thing. His books come straight from the heart, not from chasing what’s hot. And he’s made peace with that.
I get it. Deeply.
I don’t write to master algorithms or become a marketing maven. I write because I want to share Perceptual Style™ with the world. If just one person feels more comfortable in their own skin, connects better with someone they’ve struggled to understand, or wakes up to their natural strengths, then every late-night writing session is worth it.
Self-publishing, though, is demanding work. And in my case, it’s not just one book. Our Be the Leader You Were Born to Be series has six distinct voices, one for each Perceptual Style. Writing content that feels personal and accessible to each style takes deep focus. I want every reader to feel seen and understood. That’s where I thrive — creating, explaining, connecting. It’s where I come alive.
Then comes the marketing.
It’s interesting, but challenging. I’d much rather write a new book than figure out how to make sure people know it exists. Social media? Necessary but draining. Asking for reviews? Important, but uncomfortable. Yet reviews and word-of-mouth make a huge difference — people almost always choose a book that other readers have endorsed over one that simply sounds intriguing.
So I stretch.
I learn new skills. I ask for help. I keep going — even when it’s feel awkward — because sharing what I’ve created matters. Growth isn’t about becoming someone else; it’s about adding tools that let your message travel farther than your natural comfort zone would allow.
That’s something Perceptual Style has taught me again and again: you don’t have to be good at everything to make a difference. You just have to know your strengths, lead with them, and be willing to step into the work that’s less natural when it’s needed to move your vision forward.
Would it be lovely if we could simply release our ideas into the universe and the right people would magically find them? Absolutely. (I’ve been reading about non-local consciousness — Dan Brown’s Secret of Secrets has me fascinated with that idea.) But in reality, impact requires both heart and hustle.
If our books have helped you see yourself differently, connect more deeply, or lead with greater authenticity, one of the most powerful ways you can help is simple: leave a review or share the book with someone who might need it. Your words might be the reason someone else finds what they’re looking for.
And if you’re in the middle of creating something yourself — whether it’s a book, a business, or a big idea — remember this: your strengths will get you started. Stretching into the rest will keep your work alive in the world. Neither part is easy, but both matter.
See clearly. Lead wisely.
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About Lynda-Ross
Lynda-Ross Vega is a partner at Vega Behavioral Consulting, Ltd. She specializes in helping corporate leaders, entrepreneurs, and individuals with interpersonal communications, team dynamics, personal development, and navigating change. Lynda-Ross is co-creator of Perceptual Style Theory, a revolutionary behavioral psychology theory and assessment system that teaches people how to unleash their natural strengths and build the life and career they dream of.
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