Lynda-Ross Vega has been fascinated by what makes people tick since she was a child. Her curiosity about human diversity and how to bring out the best in each person led her to a multifaceted career in the financial, technology, and behavioral consulting sectors. She has played roles that include top executive, entrepreneur, business owner, consultant, coach, daughter, sister, wife, stepmother, and grandmother.
Gary Jordan, Ph.D., has over 40 years of experience in clinical psychology, behavior assessment, individual development, and coaching. He earned his doctorate in clinical psychology from the California School of Professional Psychology—Berkeley in 1980.
Discover Your Natural Strengths and Thrive with Perceptual Style™
Understand How You See the World
Before you try to "fix" yourself one more time, let’s look at what’s really happening — and how understanding your perception can help you move forward with clarity, authenticity, and ease.
The Problem: Feeling Stuck, Misunderstood, or Undervalued?
You work hard to show up for others — at work, at home, and in all your relationships. But somehow, you keep running into the same walls.
You might feel unseen, unappreciated, or misunderstood. Maybe you’re exhausted trying to "get it right," constantly second-guessing yourself, or wondering why connection feels so hard.
Most of us respond by blaming ourselves: "What’s wrong with me? Why can’t I figure this out?"
Here’s the truth: You’re not broken. You don’t need to become someone else. You just need to see yourself clearly — maybe for the first time.
The Perceptual Style Solution: See Yourself Clearly and Thrive
Your perception is how you naturally take in, organize, and make sense of the world. It influences what you notice, how you interpret events, and how you connect with others.
When you finally understand your perception, you stop fighting yourself and start building on your natural strengths. You gain insight into why others see things so differently — and learn how to bridge those gaps with confidence and authenticity.
Instead of striving to "fix" yourself, you begin to thrive as who you are.
This is where Perceptual Style Theory™comes in — it gives you the clarity and practical guidance to truly see (and use) your natural strengths.
What Makes Perceptual Style Theory Different — and How It Transforms Your Life
There are plenty of personality tools out there, but most focus on behaviors or surface-level preferences.
The Perceptual Style Theorygoes deeper. It measures how you see the world, not just how you act in it.
It’s the only framework that combines your inborn perception (nature) with your unique life experiences (nurture), giving you a powerful, practical map to understand yourself and others:
Built on 40+ years of research and real-world results.
Helps you focus on strengths while understanding and managing blind spots.
Delivers immediate insights to improve every area of your life.
The Perceptual Style Theoryintroduces six unique Perceptual Styles— each reflects a distinct natural way of seeing and making sense of the world
Understanding your style is the key to unlocking your strengths and transforming your life.
Start Your Journey — Your Way
Everyone starts somewhere. Choose the way forward that feels right for you today.
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Discover Your Style
Take the Perceptual Style Assessment™ to uncover your natural strengths and gain immediate, personalized insights.
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Learn and Explore
Prefer to read first? Start with an article on our blog to see real-life examples and insights, or dive into our books for deeper learning and practical strategies.
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Get Inspired
Curious to see what’s possible in different areas of your life? Explore this website using the menus above to learn about communication, conflict, leadership, career growth, and more.
Every journey starts with one step. Choose yours today — and step into a life where you feel seen, valued, and empowered.
Real Stories, Real Results
Hear from people who’ve discovered their Perceptual Styles™and transformed their relationships, work, and lives.
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"We actually enjoy each other now!"
"We have four different styles in one family. When we understood each other’s Perceptual Style, everything changed — no more daily battles. We actually enjoy each other now!"
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"An eye-opening experience I wish I’d found sooner."
"This remarkable tool came to me at a point in my career when I knew I needed a change but was tentative as how to take that leap. It was truly an eye-opening experience — one I wish I had found many years ago!"
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"I finally found a place to thrive."
"I was in a job that wasn’t right for me. When I saw my Perceptual Style and strengths clearly, I found a place where I thrive. The difference is off the charts.""
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"A tool for true understanding and harmony"
"Perceptual Style is an excellent tool for self-awareness and understanding differences between people. I believe it can help folks of all ages and backgrounds — and in our complex world today, that understanding is more important than ever for creating harmony."
A Note from Us
Hi, we’re Dr. Gary Jordan PhDand Lynda-Ross Vega.
When Gary began his doctoral work, he explored the idea of a new theory that could explain the deep disconnects people feel in their lives. Together, we took that idea further, driven by one goal: to create a practical tool that could help people truly understand themselves and others — and make a real difference in their daily lives.
We know that struggle intimately. We’ve both felt what it’s like to be outsiders in our own lives and relationships, wondering if we needed to work harder or become someone else just to belong.
That’s why we developed the Perceptual Style Theoryto shine a light on your natural strengths, help you feel valued and validated, and give you a way to bridge the disconnects with the people who matter most.
For over 40 years, we’ve dedicated our work to helping individuals, families, and teams see themselves clearly and build lives rooted in their authentic strengths — so they can finally feel seen, confident, and connected.
We invite you to take this step with us. You deserve to feel seen and valued — and to thrive as who you truly are.
Start today — discover the power of seeing yourself clearly.
Frequently Asked Questions
What is the Perceptual Style Assessment™?
The Perceptual Style Assessment™ is a research-based personality and strengths test that helps you discover how you naturally see the world, communicate, and build relationships.
How is it different from other personality tests?
Unlike standard personality tests, the Perceptual Style Assessment™ focuses on your natural perception—how you interpret experiences—giving you insights that lead to authentic growth, confidence, and better communication.
What can I learn from the assessment?
You’ll uncover your natural strengths, understand how others perceive differently, and gain practical tools to improve relationships at work, home, and in your community.
Who should take the Perceptual Style Assessment™?
Anyone who wants to improve self-awareness, strengthen communication, and build authentic connections—whether as an individual, team leader, or family member—can benefit from this assessment.