The Entrepreneur’s Journey: Finding Your Talent Advantage and Using It

The Entrepreneur’s Journey: Finding Your Talent Advantage and Using It

Picture of Gary M Jordan Co-author of Unlock the Power of Your Perception and Your Talent AdvantageLearning who we are and where we fit in is one of life’s biggest challenges, and in business, it’s essential to success. Where do you fit with your business? And how does your business fit in, in terms of the world at large? In this article, we explore the process of self-discovery as it relates to business, team-building and branding.

It sounds easy – knowing who you are. It should be a given, right? Knowing and understanding who you are is a lifetime process that begins in childhood, on the playground, when you begin the process of learning just where you fit in. But where you fit in as an entrepreneur is a whole different question!

Most people start a business because they have an area of expertise. If they’re in tune with who they really are and what makes them happy, chances are, this area of expertise is also an area of deep personal passion. Unfortunately, many entrepreneurs don’t take the time to continue the process of self-discovery once they start their business– and wonder why they’re not happy actually running their business, day in and day out.

After all, the focus of the business is something they love, and the products and services reflect that passion. Shouldn’t that be enough?

Well, actually, no – for one simple reason. Starting a business means that you’ll wind up wearing all kinds of different ‘hats’, playing a multitude of different roles, from accountant to marketing director, personnel director to chief financial officer.

The entrepreneurs who are actually happy in their businesses, day in and day out, are those who have gone one step further in their own process of self-discovery and determined the types of roles they actually enjoy filling, and the sorts of tasks they’re naturally suited for. They’ve found a way to focus in on those roles, developing what they do best – and delegating the rest. All of this benefits their businesses.

First, by freeing them up to do their ‘genius’ work’ – the work they truly do better than anyone else, second, by filling the other roles with people who are actually happy and fulfilled in those capacities that bog down an entrepreneur and saps their drive. To be happy in business, it is vital for people to do what they naturally prefer to do and find engaging, because they will be more productive, happier, and, as a rule, procrastinate far less.

The business owner who understands how important it is to build their business around their natural skills and talents in this way also discovers exactly where they fit within the context of their business. These entrepreneurs also stop trying to do everything themselves, exponentially increasing their effectiveness with the help of a dynamic, powerful team.

Unfortunately, many entrepreneurs fail to reach this point. They look around at the business they’ve built, based on a real passion in their life, and wonder, why am I not happy with this? What’s missing? And (worst of all!), what’s wrong with me?

If you’ve ever felt this way, take heart: there’s nothing wrong with you. But it’s high time you honored yourself enough as an entrepreneur to discover your natural skills and put them to work for you in your business.

Share your thoughts on this topic in the comment section below.

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About Dr. Gary M. Jordan, Ph.D.

Gary Jordan, Ph.D., has over 35 years of experience in clinical psychology, behavioral assessment, individual development, and coaching. He earned his doctorate in Clinical Psychology from the California School of Professional Psychology – Berkeley.  He is co-creator of Perceptual Style Theory, a revolutionary psychological assessment system that teaches people how to unleash their deepest potentials for success. He’s a partner at Vega Behavioral Consulting, Ltd., a consulting firm that specializes in helping people discover their true skills and talents.  For more information, visit

For additional information on Dr. Gary Jordan, please click here

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