How to Never Sell Again – The Art of Persuasion and Influence

How to Never Sell Again – The Art of Persuasion and Influence

Picture of Lynda-Ross Vega Co-author of Unlock the Power of Your Perception and Your Talent AdvantageIf you’re like most people, the idea of selling fills you with fear and dread.

Usually the image that comes to mind is that of a used car salesman - a backslapping, glad-handing, insincere person with a gift for gab, and a pressure close.  Very few of us want to see ourselves like that.

Yet in reality, you sell to people every day.  If you didn’t, it would be very had to survive in this world.

When you have a discussion with your co-worker about your feelings on global warming, you’re “selling.”  When you persuade your child to pick up her clothes, you’re “selling.” When you change your spouse’s mind about where to go out for dinner, you’re “selling.”

Without this selling it would be extremely difficult to get the things you need from others and to get others to appreciate what you have to offer. So the problem is not with the activity as much as it is with our interpretation of the word “sell.”

What would happen if, instead of selling, you practiced the “art of persuasion?”  If you understood selling to simply mean the goal of educating someone else to see your point of view?

How would that change your feelings about the activities involved?

Knowing how to persuade and influence others is definitely one of the key skills of everyone who is successful. Depending on our particular perceptual style, each of us has our own way of persuading and influencing.

So, if the word “sales” gives you the willies discover your style and learn how to influence others naturally!

TAKE ACTION:  "Today, intentionally set out to influence or persuade 3 people.  Notice what specific behaviors you use that seem to have a positive effect and what behaviors seem to “turn people off.”

Please share your thoughts on this topic in the comment section below.

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About Lynda-Ross Vega

Lynda-Ross Vega is a partner at Vega Behavioral Consulting, Ltd. She specializes in helping corporate leaders, entrepreneurs, and individuals with interpersonal communications, team dynamics, personal development, and navigating change. Lynda-Ross is co-creator of Perceptual Style Theory, a revolutionary behavioral psychology theory and assessment system that teaches people how to unleash their natural strengths and build the life and career they dream of. For free information on how to succeed in business and in life doing more of what you do best, visit

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