Perceptual Style Theory™ explains how people experience the world differently based on how they naturally perceive and interpret information.

It defines six distinct Perceptual Styles, each with its own natural strengths, blind spots, and preferred ways of interacting. What makes the theory so practical is how it includes your life experience— highlighting how what you’ve lived shapes the strengths you express, the ones that lie dormant, and the blind spots you may not see.

That blend of built-in perception and personal experience means you may share a style with others, but how you show up in the world is uniquely, unmistakably you.

Perceptual Style™ is the unique lens through which each person views the world and interprets their experiences.

It impacts the way you show up and take action, serving as the foundation for how you communicate, make decisions, relate to others, and so much more.

Understanding your Perceptual Style helps you harness your natural strengths and enhance your interactions with others.

Celebrate You! is your personalized action guide that unfolds the richness of your Perceptual Style.

After completing the Perceptual Style Assessment™, you’ll receive this tailored guide designed to deepen your self-awareness and enhance your personal growth.

It helps you explore your unique strengths, understand your natural abilities, and discover practical ways to apply them in everyday life and relationships.

The Perceptual Style Assessment™ (PSA) is an online tool that uncovers your unique Perceptual Style through a series of carefully chosen adjectives.

By rating how well each adjective describes you, from 'never like you' to 'always like you', you'll discover which of the six distinct Perceptual Styles matches your natural way of seeing the world.

People with the Activity Perceptual Style™ perceive the world as a dynamic, exciting place full of experiences, connections, and ever-changing relationships.

They thrive on being actively engaged, knowing they cannot fully absorb the richness of an experience unless they are a part of it.

Their communication style is fluid and conversational, easily building rapport through stories and anecdotes that bring context and texture to their interactions.

People with the Adjustments Perceptual Style™ see the world as an objective reality and are keen, thoughtful observers.

They pursue knowledge diligently and excel in their ability to read nuances and shades of meaning in complex situations.

Known for their calm certainty, they work well in roles that require diplomacy, protocol, and decorum.

People with the Flow Perceptual Style™ are intuitive and empathetic, focusing on harmony and the emotional aspects of interactions.

They perceive the world as a network of interconnected communities and relationships, instinctively advocating for shared values and objectives.

Skilled in facilitating cooperation and collaboration, they guide groups into unity while making time for those who are troubled or just need to talk, seamlessly navigating the present while honoring the past.

People with the Goals Perceptual Style™ see a world of clear, straightforward options, thriving on challenges and immediate problems that demand solutions.

They possess a strong sense of urgency, maintaining clarity of purpose and a high level of endurance to achieve results.

Known for their personal intensity, they quickly impose order on chaos, making decisions and judgments swiftly, with little ambiguity or gray areas involved.

People with the Methods Perceptual Style™ perceive the world in a rational, matter-of-fact manner and trust that there is a correct method for handling every problem and objective.

They state their positions firmly and clearly, valuing impartiality, productivity, and rationality in their approach.

Known for their ability to maintain perspective under stress, they rely on well-structured plans and respect rules and order.

People with the Vision Perceptual Style™ perceive the world as a realm of infinite possibilities, where each situation is ripe with options and opportunities.

They face realities with serious intent but an optimistic outlook, intuitively seeing new directions and acting decisively.

Known for their ability to drive change, persuade others, and recognize opportunities before they are obvious to others, they naturally inspire

forward momentum.

The Recognized Strengths Profile™ (RSP) is a dynamic assessment that captures your current interaction preferences and reveals the full spectrum of your natural strengths.

By ranking roles from 'most comfortable' to 'least comfortable', the RSP identifies the talents you’re actively using, those you have yet to fully embrace, and areas where you might be relying too heavily on acquired skills.

This assessment provides a snapshot of how you are showing up in the world.

The Relationship Connection Blueprint™ is a personalized program that helps you and your partner celebrate what draws you together and strengthen your bond for the future.

With Perceptual Style insights and guided coaching, you’ll improve communication, deepen trust, and navigate challenges as true partners — all while enjoying more joy and connection.

A Perceptual Style Guide™ is a certified professional trained to help individuals discover and understand their Perceptual Style.

With deep knowledge of all six styles, Guides skillfully interpret assessment results, illuminate each person’s natural strengths, and foster greater self-awareness.

They support clients in seeing themselves clearly, building confidence, and creating more authentic, effective connections in every area of life.

A Perceptual Style Coach™ is a certified expert trained to help clients uncover and harness their natural strengths using Perceptual Style Theory.

In addition to offering the PSA and RSP assessments, these coaches skillfully interpret results, guide clients through blind spots, and create customized growth strategies.

They’re trusted partners who inspire authentic transformation and empower you to thrive with greater confidence and clarity.

Live Your Talents is a personalized action guide designed to help you identify, embrace, and fully live your natural strengths.

Building on your Perceptual Style and Recognized Strengths Profile, it guides you step by step to uncover hidden talents, grow new opportunities, and focus your energy on what you do best.

The result? More confidence, joy, and ease as you create a life that truly reflects who you are.

The Career Planning Guide™ is a personalized resource designed to help you build a fulfilling, sustainable career aligned with your natural strengths.

By combining your Perceptual Style insights and Recognized Strengths Profile with expert coaching, this guide empowers you to confidently navigate career transitions, avoid mismatched roles, and identify paths and environments that truly energize you.

Instead of guessing, you’ll gain clear, practical steps to create a career that feels authentic and rewarding.

The Team Dynamics Blueprint™ is a customized team-building program designed to transform collaboration by leveraging each member’s Perceptual Style.

Through personalized assessments, coaching, and interactive workshops, teams learn to recognize individual strengths, reduce conflict, and enhance communication.

The result? A high-performing, engaged team where everyone feels valued and positioned for long-term success and shared growth.

Preferences for Interaction™ (PFI) reflect the “nurture” side of Perceptual Style Theory.

Shaped by your life experiences, they describe how you naturally prefer to engage with others, yourself, and the world around you.

Falling into three categories — Transactions, Operations, and Resources — your unique PFI order influences which natural skills you develop and enjoy.

Together with your Perceptual Style (the “nature” part), PFI shapes how you express your strengths and take action in daily life.

Natural Action Capacities™ (NACs) are the groupings of skills and abilities you’re naturally gifted at because of your Perceptual Style.

They reflect both the skills you’ve actively developed and the potential strengths waiting for you to claim — all captured in your Recognized Strengths Profile.

NACs include Talents (fully recognized and used), Opportunities (skills with untapped potential), and Endeavors (acquired skills requiring more effort).

Focusing on your NACs helps you build a life of greater ease, authenticity, and fulfillment.

Assess * Connect * Impact™ is our proprietary coaching process — and also the name of our coaches’ newsletter — designed to bring Perceptual Style to life in any coaching specialty.

It starts with assessing a client’s natural strengths, then moves to connecting through personalized communication that builds trust and understanding, and culminates in guiding clients to create authentic, lasting impact.

This process helps coaches inspire confidence, build momentum, and create real transformation in any area of expertise.