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Perceptual Style and Sales

Sell with Confidence and Authenticity

"I’m not a salesperson." How many times have you said or thought that? For most people, the word “sales” conjures up caricature images of pushy, fast-talking sales reps. It makes sense why so many people shy away from anything that feels like "selling."

Here’s the truth: Selling is just focused persuasion, and you already do it every day - whether you realize it or not.

You persuade when you convince your family to watch your favorite movie or go to a restaurant you’d like to try. You persuade when you convince a co-worker to try a different approach. You’re tapping into your natural ability to influence and inspire others without even thinking about it.

The key is recognizing that there’s more than one way to sell. It’s about discovering your unique persuasion strengths so that sales become easy and even fun.

Why Persuasion Matters

Persuasion is a life skill. It’s the act of convincing others to agree with your point of view, adopt a particular perspective, or take a course of action you suggest. It’s how you present information and reasons that motivate or change someone else’s thinking.

Without persuasion skills, life gets tricky. It becomes very difficult to get what you want—whether it’s goods or services or cooperation from others.

Persuasion is how you advocate for yourself, negotiate what you need, and even exchange favors.

Without it, you’re left feeling alone, misunderstood, and stuck in situations you can’t change. Strong persuasion skills help you:

Communicate more effectively by focusing on connection and clarity.
Inspire and influence others without pressure or manipulation.
Align perspectives, build cooperation, and move forward with confidence.

Persuasion isn’t about "selling" in the traditional sense — it’s about opening doors, solving problems, and bringing people together. The best part? You already have the foundation for these skills. Your Perceptual Style reveals how you can tap into them naturally and effectively.

The Perceptual Style Difference

Created by Lynda-Ross Vega and Gary M. Jordan, PhD, Perceptual Style identifies six distinct ways people perceive the world. These Perceptual Styles shape how you communicate, influence others, and, yes, persuade.

When you know your Perceptual Style, you’ll discover how to:

Leverage your natural persuasion strengths for greater confidence.
Recognize what others respond to and adjust your approach.
Communicate and influence authentically, without pressure or pretense.

When you embrace your natural persuasion strengths, sales becomes an opportunity rather than something to avoid. You’ll stop struggling with methods that don’t suit you and start enjoying the process—on your terms.

Explore the six Perceptual Styles and Sales

Each Perceptual Style brings unique strengths to persuasion and sales. There’s no single “right” way — there’s only the way that fits you best. Here’s how each style approaches persuasion naturally:

1. Activity:
Persuading with Energy and Showmanship

You engage others with enthusiasm,
humor, and personal stories that make
your message come alive.

2. Adjustments:
Persuading through Logic and Precision

You rely on facts and details, confident
that clear explanations will lead
others to your conclusion.

3. Flow:
Persuading through Patience and Trust

You focus on building long-term relationships
and trust, avoiding pressure tactics
in favor of open communication.

4. Goals:
Persuading with Confidence and Determination

You thrive on the challenge of persuasion,
addressing objections head-on
with focus and conviction.

5. Methods:
Persuading through Structure and Evidence

You present solid facts and logical
arguments, blending fairness and
negotiation to gain agreement.

6. Vision:
Persuading with Insight and Inspiration

You motivate others by connecting
ideas to their personal experiences and
offering creative solutions that inspire agreement.

Not Sure Which Style Sounds Like You?

Your Perceptual Style shapes how you naturally persuade. With the Perceptual Style Assessment, you’ll receive:

A 45-page personalized Celebrate You! action guide tailored to your Perceptual Style.
Insights into how you learn best and how to maximize your strengths.
Practical strategies for making learning flexible, intuitive, and engaging.

Stop struggling with sales methods that don’t fit. Discover your Perceptual Style today and start persuading in a way that feels natural and effective.

TAKE THE PERCEPTUAL STYLE ASSESSMENT NOW

Curious to know more about each of the six Perceptual Styles?

To see a three minute presentation on a specific Perceptual Style, please click on the specific image below