• Select a job that you're passionate about,

    and you'll never have to work a single day in your life.


  • I always looked outside myself for strength and confidence,

    but it comes from within. It's always there.

    Anna Freud

  • Doing what you love is freedom,

    Loving what you do is happiness.

    Lana del Rey

Build your life and career around what you do best!

Screenshot of the book covers for PSA and RSP

By using the results of the Celebrate You! and Live Your Talents! assessments, you will be able to:

  • Discover your Perceptual Style and the many natural strengths you possess because of it.

  • Learn why everyone with your Perceptual Style is not the same (yes, you are unique!).

  • Discover how you prefer to interact with others and why.

  • Confirm and explore the skills you truly enjoy.

  • Recognize what you do because you think you should.

  • Identify skills you've worked hard to learn that may be draining your energy.

  • Locate roles where you naturally excel and those that will challenge you.

  • Confidently bid farewell to things holding you back.

  • Learn how to leverage your potential.

  • Do more of what you do best!

Live Your Talents! is designed for self-study and is an incredible offer at only $15.95 (USD). If you want to accelerate your understanding and practical application, consider adding an individual session with a Certified Perceptual Style coach as your guide for an additional cost of $97 (USD) (you can make this choice at checkout).


Discover the Talents that Describe... YOU

divider between each of the talents that make... you

Your Preference for Interaction

Your worldview is very similar to others who share your Perception Style; however, as you'll discover in Celebrate Yourself!, we are all compositions of our life experiences, in addition to our Perception Style and unique personality traits.

A crucial aspect of who you are is how you prefer to interact with other people.

There are three main categories of interaction among people: Transactions, Operations, and Resources, and we all have an equal capacity for behaviors associated with all three.

You use behaviors from each category every day:

  • Discover your Perception Style and the many natural strengths you possess because of it.

  • Learn why all people with your Perception Style are not the same (yes, you are unique!).

  • Discover how you prefer to interact with others and why.

Transactions involve behaviors and skills focused on reaching agreements by exchanging information. Negotiating, convincing, making promises, resolving arguments, representing, guiding, selling, and persuading are examples of Transaction-based skills.

Operations involve behaviors and skills focused on doing and achieving: responding to the questions of "what?", "how?", and "when?". Planning, organizing, building, fixing, coordinating, installing, and guiding are examples of Operations-based skills.

Resources involve behaviors and skills focused on enabling yourself or others by providing information, action, or support. Defining strategies, researching, teaching, advising, sharing, counseling, training, and connecting people are examples of Resources-based skills.

Interestingly, each of us develops an ordered and distinctive Interaction Preference during our childhood that accompanies us throughout our adult life. You prefer one category of interactions more than the other two and one less than the other two.

Your Interaction Preference (let's call it IP for short) is the second most important feature after your Perception Style to define who you are.

divider between each of the talents that make... you

Your Natural Action Capacity

Natural capacity is the innate potential you have to excel in specific skills and abilities due to your Perception Style.

Your Perception Style is the reason you are naturally talented in various complex sets of skills and abilities that you perform when interacting with others, i.e., taking action. These complex sets of skills are called Natural Action Capacities (NAC).

You have natural capacities, abilities, and talents. You also have acquired capacities, abilities, and talents.

So, what's the difference?:

  • Natural refers to your innate potential. These are literally thousands of capacities, abilities, and talents that are yours due to your Perception Style. You're probably not aware of all the natural capacities, abilities, and talents you possess. They come so easily to you that you assume everyone can do them with the same ease as you do.

  • Acquired refers to capacities, abilities, and talents that are foreign to your natural repertoire and Perception Style, and that you have consciously developed over time. Acquired skills require more focus, more concentration, more energy, and more effort than things that are natural to you. You could say they represent the classic definition of WORK!

divider between each of the talents that make... you

Your Talents, Opportunities, Ventures, and Distractions

Your Talents are Natural Action Capacities backed by skills and talents aligned with your Perception Style that you recognize and use frequently.

Your Opportunities are Natural Action Capacities backed by skills and talents available to you due to your Perception Style, but that you haven't fully recognized (or valued) and used yet.

Your Ventures are skills and talents for Natural Action Capacities that are not natural to you and are 100% backed by acquired skills.

The rest of the Natural Action Capacities fall into a category called Distractions. For the most part, these are Natural Action Capacities that you have no interest in whatsoever. The reason is that these Distraction Natural Action Capacities belong to other Perception Styles.

Capitalize on the power of your natural talents today

Personal empowerment involves taking charge of your own life. Making decisions and acting with confidence based on your awareness of your own strengths and preferences.   

There is no better tool for building self-awareness than the Perception Style Theory. It is grounded in psychology and behavioral science, yet it is practical and easy to use. It provides unique insights into your strengths and blind spots because it combines the science of Perception Style with your life experience. Think of it in terms of nature and nurture: Perception Style is the nature part of who you are; life experience is the nurture part of who you are.

Perception Style is the hardwiring that helps you make sense of the world around you.  It directly influences the wide array of your natural strengths and potential. But Perception Style alone does not give you the complete picture of what makes you uniquely you. 

Life experience is also important because it directly impacts which of your natural strengths you are regularly using and which are latent. A manifestation of your life experience is how you prefer to interact with other people.  Your Interaction Preferences directly influence which of your natural abilities you enjoy the most.

Understanding your personal combination of natural and acquired skills, seasoned with how you prefer to interact with others, is what our program Live Your Talents aims to achieve. It combines two of our revolutionary assessments and their complementary action guides to provide you with the insights and practical steps you need to fully claim your natural strengths and gain the self-empowerment you deserve.

The Live Your Talents program puts into action the power of Perception Style and your personal expression of your strengths in your daily life. 
It is the practical application guide you have been looking for.

And it only costs $15.95



Background image illustrating the need for communications clarity
Personal Empowerment is the result of awareness, confidence, and action.

Live Your Talents provides you with all three!

It's as easy as:


Take the Perceptual Style Assessment (PSA) and receive the Celebrate You! action guide packed with useful information about your Perceptual Style and core strengths.

Take the Recognized Strengths Profile assessment and receive the Live Your Talents action guide. Discover the roles where you shine, your untapped potential, and your interaction preferences.

Accelerate your results by scheduling a 40-minute one-on-one private session with a certified Perceptual Style guide!
(Just $97)

Personal Empowerment in your daily life

Life is too short not to enjoy it fully.

There are people anxious to tell you what you should do better and that if you only try harder, you can improve and find enjoyment and happiness.

While doing your best and striving to improve are admirable goals, the trick is to make sure you are focused on your natural gifts and talents…not someone else's.

So how do you know what your natural gifts and talents are? The Celebrate You! assessment and action guide!

You’ll discover your natural strengths in critical life skills that you use every day:

Collaboration: Teamwork and Cooperation
Perceptual Styles and Teamwork

Interacting in cooperation with others is a fundamental part of life, and it's a critical ingredient for families, friendships, school activities, and work and social environments. Practically every aspect of your life is an opportunity for collaboration.

Collaboration is at the core of participating in community—whether that community is your family, workplace, friends, or other groups of people.

Yet collaboration can be very challenging because we must deal with people who see things differently than we do and have different strengths and weaknesses. to learn more about the role that Your Perceptual Style plays in your approach to Collaboration.


Personal relationships can be the most challenging relationships – but you already know that! From a special someone, life partner, or spouse, to parents, children, siblings, grandparents and extended family, these are the people who form the inner circle of our lives, the people we love.

We expect more from our personal relationships than our friendships or work relationships because the emotional bonds are stronger and are built on shared experience that grow over time. These are the people we look to for love, understanding, trust, loyalty, respect, kindness, forgiveness, shared values, companionship, affection, attention, sympathy, encouragement, acceptance. That’s a lot of pressure to put on a relationship! It’s no wonder these relationships need extra attention and commitment.

One fascinating aspect of personal relationships many people overlook is related to Perceptual Style. It’s very likely your loved ones won’t share the same Perceptual Style you do. to learn more about the role that Your Perceptual Style plays in your relationships.

Perceptual Styles and Relationships
Perceptual Styles and Communications

We all want to be understood. So, we search for the right words and the right tone to convey our message. We often fail to recognize that each of us has a built-in communication filter and because of that filter, what we mean isn't always what others hear and vice versa.

Disconnects in communication happen to all of us. It’s not because we’re not smart enough, and it’s not because other people aren’t smart enough. It’s not because you aren’t listening or trying to connect. It’s because the words you choose, the meaning you intend, and the triggers you hear are influenced by your Perceptual Style.

Words are a code we put on our thoughts and ideas in order to communicate our intention and meaning to others. The code you use daily to speak, write, and listen is highly dependent on how you perceive the world. to learn more about the role that Your Perceptual Style plays in your communications.

Adaptability (a.k.a "Change")

Change is constant; it's part of your daily life. There are changes in the weather, the economy, relationships, work situations, etc. Just living each day and aging brings change.

Some changes are surprises, some changes you initiate, and some changes just feel inevitable. That's why adaptability is a critical life skill.

Adaptability is defined as the ability to adjust to new conditions or circumstances. Tapping into your strengths related to your adaptability can mean the difference between excessive worry and stress versus dealing with changes on your terms.

Embracing your adaptability strengths will help you choose work environments, relationships, and social situations where you will thrive and avoid those that will drag you down. to learn more about the role that Your Perceptual Style plays in your view of change.

Perceptual Styles and Change
Perceptual Styles and Conflict

You would think that human beings, given their hard-wiring to seek community, would have found a solution to interpersonal conflict eons ago. No such luck. In fact, interpersonal conflict is a natural outcome of human interaction. People see the world differently, have different values and expectations, and don't always share the same goals or options.

It's helpful to keep in mind that everyone wants to belong and be valued, and no one wants to be disliked. If you can start from the assumption that other people mean well and don't intend to irritate or insult you, it's easier to realize they just don't see the situation the same way you do (most likely, they have a different Perceptual Style).

When you keep this concept in mind, it takes some of the stings out of disconnects. It's not personal; it's a different perspective.

Some conflict in your life is inevitable. Whether the conflicts are minor or severe, you possess natural skills to help you deal effectively with opposition and disagreement. to learn more about the role that Your Perceptual Style plays in your approach to conflict.


The essence of Leadership is defined as inspiring and guiding a group of people to achieve a common goal. At the core, leadership combines art and science to attract followers, point out a direction, then guide and influence your followers to achieve objectives.

Many will try to sell you on the idea that effective leadership is a one-size-fits-all proposition. Or that if you're not naturally outgoing or authoritative or visionary, you can't be an effective leader. It's just not true. Real leadership success happens from the inside out - using your natural strengths to guide and inspire others to great achievement.

Everyone has the capacity to be an effective, even exceptional, leader. There’s not just one set of traits or behaviors that guarantee success. There is YOUR way to be a leader, built on your natural strengths. to learn more about the role that Your Perceptual Style plays in your approach to Leadership.

Perceptual Styles and Leadership
Learning Preferences
Perceptual Styles and Learning

Learning as an adult is a different experience than when you are a child. The primary driver of that difference is that adult learning is much more self-directed.

There are three general learning Methods: Visual (pictures, graphs, written word), Auditory (stories, songs, discussions), and Kinesthetic (experiential, activities, role-playing).

Because of your Perceptual Style, you respond to all three learning methods but prefer a unique combination of the learning methods to maximize your knowledge and growth. to learn more about the role that Your Perceptual Style plays in your learning preferences.

Persuasion (a.k.a "Sales")

Persuasion is the act of convincing others to agree with your point of view, adopt a particular perspective, or take a course of action you suggest. It's the process of presenting information and reasons that motivate or change someone else's thinking.

Just like the word "sales", we think of persuasion as positive when the intentions and results are positive for both parties and negative when the intentions are manipulative and the results aren't in the other person’s best interest.

These skills help you interact effectively with others at home and work. Imagine what planning a family vacation would be like if you didn't have persuasion skills! to learn more about the role that Your Perceptual Style plays in your approach to sales.

Perceptual Styles and Sales
Perceptual Styles and Motivation

In its simplest form, self-motivation is the ability to get yourself to do something. It creates personal enthusiasm and inspiration to take action.

Self-Motivation is the catalyst for goals you make for yourself. Self-motivation creates your desire to accomplish your goals, establishes your commitment to action, and helps you overcome your fears of the unknown or failing.

Self-Motivation is a critical life skill because it keeps you putting one foot in front of the other every day. Self-motivation is what spurs you to action for both what you want to do and what you need to do. to learn more about the role that Your Perceptual Style plays on your motivation.


  • Once you understand your Perceptual Style there are so many practical applications in your life! Here are just a few:

  • (Click on a topic below for more information)